MKTG 281 - Principles of Marketing (Golden - Fall 2024)

This course defines and examines the marketing process as it applies to marketing products and services in public, private and not-for-profit organizations. Students gain insight into the complex and interdependent variables involved in developing successful marketing strategies. Through case studies, online discussion, simulation, and in class activities, students will plan a marketing strategy for a specific target audience taking into consideration current trends in product mix, communications, and technology. 2024/10/15-2024/12/10